Concept Project

Blog & E-Commerce Design for Pastry Chef

Immerse yourself in the art of pastry with chef and course creator Lucie. This concept project highlights the visual identity and design solutions behind her website, bringing her passion for pastry to life online.

Professional Pastry Chef & Instructor

Lucie Reimann aka XOXO LUCIE

Lucie is a fictitious pastry chef who pours her heart into every creation, blending precision with creativity. Through her own courses, she passionately shares her expertise, inspiring others to master the art of pastry.

Project brief

Creating Joy with Sugary Sweets

Lucie requested to create a visually engaging experience that reflects her personality while inviting visitors to explore her courses and sweet creations with joy and enthusiasm.

Custom Website Sections

Warmth, Love, & Creativity

Playful details were brought to life with wavy section borders and a custom heart pattern.*

Complete page designs

Mixing Everything Together

Lucie's concept project consisted of 4 page designs: Home, Recipe Post, Shop Listing, and an About Page.*

Home Page

Recipe Post

Shop Listing

About Page

*Shop images citation: Kitchen Items and Utensils (Online Images). Crate&Barrel. https://www.crateandbarrel.com.
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